Frankfort, Kentucky (March 11, 2026) - Legislation sponsored by Representative Josh Branscum (R-Russell Springs) would define terms related to data privacy. The measure, HB 692, was passed today by the House Standing Committee on Small Business and Information Technology.

“This bill is a continuation of my efforts to protect Kentucky consumers and their data,” said Branscum. “Smart television devices are collecting a digital fingerprint with each use, and this bill increases protection for consumer privacy.”

HB 692 amends current Kentucky law to include definitions for smart monitor and automatic content recognition. Automatic content recognition is the collection of content consumption data, on a smart TV or smart monitor, for streaming metrics, personalized advertisements, and content recommendations, among other things. The measure amends what is currently considered sensitive data to include automatic content recognition data. Sensitive data cannot be collected without consumer consent, so, with HB 692, consumers are protected from this kind of data collection unless they opt-in.

“Advancements in technology can improve a consumer’s experience, but they can also result in encroaching on the consumer’s rights to privacy,” said Branscum. “I am thankful for the committee’s recognition of the importance of keeping Kentucky consumer data secure and for their passage of this bill.”

HB 692 now moves to the House floor for further consideration. For more information on this bill, please visit legislature.ky.gov or click here.