Frankfort, Kentucky (March 16, 2026) - Legislation sponsored by Representative Josh Branscum (R-Russell Springs) would define terms related to data privacy. The measure, HB 692, was recently passed by the Kentucky House of Representatives.
“This bill is a continuation of my efforts to protect Kentucky consumers and their data,” said Branscum. “Smart television devices are collecting a digital fingerprint with each use, and this bill increases protection for consumer privacy.”
HB 692 amends current Kentucky law to include definitions for smart monitor and automatic content recognition. Automatic content recognition is the collection of content consumption data, on a smart TV or smart monitor, for streaming metrics, personalized advertisements, and content recommendations, among other things. The measure amends what is currently considered sensitive data to include automatic content recognition data. Sensitive data cannot be collected without consumer consent, so, with HB 692, consumers are protected from this kind of data collection unless they opt-in.
“I am thankful to the members of the House for passing this bill and anticipate similar passage by the Senate,” said Branscum. “I am committed to passing this bill into law in order to keep Kentucky consumer data secure.”
HB 692 now moves to the Senate for further consideration. For more information on this bill, please visit legislature.ky.gov or click here.
