Frankfort, Kentucky (June 8, 2026) - Kentucky’s leadership in consumer data privacy was highlighted last week during a hearing before the U.S. House Committee on Energy and Commerce’s Subcommittee on Commerce, Manufacturing, and Trade, where testimony pointed to the Commonwealth’s landmark privacy protections as a model for federal legislation.
In testimony before the subcommittee, Ashli Watts highlighted Kentucky’s work to strengthen consumer privacy rights and specifically recognized the leadership of Representative Josh Branscum, R-Russell Springs, in advancing some of the nation’s most forward-thinking data protection laws.
Two years ago, the Kentucky General Assembly enacted House Bill 15, sponsored by Branscum, giving Kentuckians greater control over their personal information. The law established important consumer rights, including the ability to access, correct, and delete personal data, as well as opt out of the sale of that information.
“As Congress considers a national framework for consumer data privacy, it is encouraging to see Kentucky’s work recognized as a model for protecting consumers while promoting innovation,” Branscum said. “Kentucky has taken a proactive approach to ensuring individuals have greater control over their personal information in an increasingly digital world.”
Kentucky’s commitment to consumer privacy has continued beyond HB 15. During the 2026 legislative session, lawmakers addressed Automatic Content Recognition (ACR) technology with the passage of HB 692, also sponsored by Branscum.
The measure is among the first laws in the nation to regulate ACR technology, which can collect and analyze viewing data through smart televisions and smart monitors. House Bill 692 strengthens consumer protections by helping prevent unauthorized data collection and ensuring Kentuckians maintain greater control over their personal information.
With Congressional attention and movement in other states, Branscum’s efforts are keeping Kentucky at the forefront of consumer privacy policy. And, national attention to the Commonwealth’s efforts underscores the impact of legislation passed by the General Assembly to safeguard personal data and strengthen consumer rights.
Watch the congressional hearing here: https://www.youtube.com/live/
